Mary Jo Romeo, CEO and Co-Founder of UP Business Communications, has over 25 years of unparalleled sales and leadership experience, predominantly in the media space. Mary Jo held senior management positions at Mom365, BabyCenter, a division on J&J, tech start up Mochila, The Weather Channel, Working Mother, Parents and American Baby. Her passion for driving success in organizations through clear communication and powerful storytelling led her to launch UP in 2012.

Mary Jo is active in AWNY, Penn State women’s network, Advertising Club of NY and Step Up. She sits on the Board of MICHA, the Michael Chekhov Acting Technique Association. Mary Jo taught advertising sales and marketing at NYU School of Continuing and Professional Studies and is a graduate of Penn State University.

Ellie Heyman, CCO and Co-Founder of UP Business Communications, is an innovative communication coach, acting teacher, and theatre director. Ellie has taught at Brown University, Franklin & Marshall College, Boston University, among other notable institutions. Her production, The Traveling Imaginary, was included in the Top 5 Shows by NPR. 

Ellie works with “actors,” in the most literal sense of the word, meaning someone who takes action; someone who fully commits to speaking his truth within a given circumstance. Ellie guides corporate executives, Broadway and tv/film actors, and public figures to express themselves with clarity, freedom, and precision. Ellie is a graduate of Boston University (MFA) and Northwestern University and is a Drama League Fellow.


UP Across North America

UP works with a network of trainers who excel in the UP Method. 

Modeled after the collaboration between the co-founders, UP trainers work in pairs for major workshops and as needed in coaching sessions.

One trainer has extensive business experience while the other has expertise in human behavior and acting techniques. Together, they connect the dots between innovative teaching methods and real world application.